Gucci has taken the #1 spot in the latest quarter as the hottest brand out followed by YEEZY. Gucci rose three places in the ranking between April and June 2017, overtaking Yeezy and Vetements, which ranked in second and third place respectively. Gucci found love from the millennials which as helped them rise to number 1. But lets give it up to Yeezy staying solid at the number Two spot. Adidas does well at their deployment strategy as well as pricing and have made the brand HOT. Check out the rest of the list below.