French luxury house Hermès has recently launched a new tailor-made subscription service called the Hermès Tie Society for trendy tie enthusiasts.
The service offers exclusive benefits, including free necktie delivery, laundering, tie reshaping, and repairs. New members will fill out a questionnaire about preferred patterns, colors, and materials, as well as personality inquiries designed to convey your sense of style. These will factor into the kind of Hermès ties you will get.
The new Hermès Tie Society will launch in 10 boutiques in Beverly Hills; San Francisco; Chicago; Houston; Dallas; Boston; Washington D.C.; Costa Mesa, California; and Wall Street and Madison Avenue. Plans to roll out the subscription gradually across the country and internationally are also in effect. If you can’t sign up in person, you can call these stores to begin your service.
Subscription option are tri-monthly, bi-monthly, and monthly with prices starting at $180 USD. Visit the brand’s official site for more details.